The Bay’s flagship store on Queen Street West, Toronto, recently had the official launch of its newly renovated menswear department, the West End Shop, located on the building’s second level.

To mark the occasion a big event was held and the headliners for the evening was Canadian sports caster, Brian Williams – who was the master of ceremony; Olympic gold medalist, Alexandre Bilodeau; and former NHL player and current Vice President and General Manager of the Tampa Bay Lightning, Steve Yzerman.

Normally at a fashion event you wouldn’t typically see a lot of men present, but Yzerman’s name was a strong draw and the males in the crowd were giddy with excitement to meet a hockey legend and get their picture taken with him. The ladies on the other hand just stared at Yzerman’s dashing figure as he rocked a beautiful Hugo Boss suit.

The West End Shop currently carries a wealth of fall 2010 menswear designs such as Hugo Boss, Ralph Lauren Polo, Armani Jeans and Vicomte.