Shoe of the moment: Aldo do-it-yourself (DIY)
In a previous entry I mentioned Canadian designer, Denis Gagnon presented his S/S 2010 collection complete with his models outfitted in custom made Aldo do-it-yourself (DIY) shoes (in collaboration with stylist YSO) during Montreal Fashion Week. Therefore, I thought this would be a great opportunity to highlight this inventive shoe for today’s blog post.
Shoe specifications:
- Any shoe purchased from an Aldo store
- Accessories for decoration: buttons, bows, chains, old necklaces, studs, etc.
- Imagination and creativity
Why I chose this shoe: three simple words describe my reasons for choosing this shoe and that is unique, creative and ingenious. The Aldo DIY shoe encourages customers to think outside the box and to personalize footwear to reflect their own personal style. Maybe instead of buying a new pair of shoes you can spice up your old footwear with a few affordable accessories. Dress it up. Make it funky. You have the freedom of choice and expression.
Aldo provides several examples of how to get creative with your shoes here and also hosted a contest for the best DIY shoes which will be judged by a panel of fashion industry experts. The winner will have the opportunity to design a piece for the company’s fall 2010 line. Selected creations will be posted on the Aldo website in early November 2009 and the public will have the chance to vote for their favourite DIY shoe. The shoe that receives the most votes wins.
Good luck to the contestants!
Pictures from Fashionmagazine.com




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