Over the past year I’ve met a lot of people through social networking, be it through this blog or on Twitter. One of those people is Courtney Blackman, Co-Founder and Co-Chairman of the Fashion Business Club (FBC). She kindly reached out to me after I published a FBC video in a blog entry this past June and since then we’ve become pen pals.
Courtney is a woman of many talents – in addition to her work with FBC – she is the Founder and Director of Forward PR, sits on the board of the Ethical Fashion Forum and sat on the advisory board of the Fashion Summit 2009. During my recent trip to London we had the chance to meet for the first time, I asked her a few questions about her involvement in the fashion industry and work with FBC.
1. How many seasons have you been involved with London Fashion Week?
Probably about 11 or 12 seasons, a mix of both attending and working; when I first got into the fashion industry in London I was working as the in-house PR Marketing Director for a fashion designer. After that I open my own agency.
For the first few seasons I attended London Fashion Week and we would get clients that would be exhibiting at as exhibitors, it was only within the last few seasons we started doing PR for shows.
2. How has London Fashion Week grown and developed over those 12 seasons?
It’s moved around a lot, it used to be in Chelsea at Duke of York Square, then it moved to the Natural History Museum and now they’ve moved to Somerset House.
There’s also been a noticeable difference since Harold Tillman has taken over as Chairman of the British Fashion Council. It’s much more business oriented and there’s a lot more communication; they send out a lot more e-mails communicating about the fashion industry and the impact it has on business as a whole in the UK and how much money it brings in. I think that’s better because it makes the general public understand that fashion is a viable industry and gives so much to the country. They’ve also pulled in Boris Johnson and David Cameron, really trying to get the government involved because it is an important industry.
3. There’s a prevalence of street fashion photography and bloggers at London Fashion Week – it’s much more visual and concentrated. What’s your take on this?
Street fashion photography is really big, it started with the Sartorialist and now everyone is doing it and getting in on the action. Everyone has their part during London Fashion Week; you have the editors, you have the journalists, you have the people who dress crazy and then you have those who photograph these people.
The bloggers are like micro celebrities in their own right; they dress a certain way, blog and they want to get photographed.
London is such a creative city, a creative country – there’s always been that kind of feeling to Fashion Week.
4. How did you form the Fashion Business Club?
A year after I launched my own PR company I met my now business partner, Alison Whelan. We conceptualized FBC and communicated it to people within the fashion industry in London and had such a great response. We held our first meeting just to see how many people would come and 75 turned up. Then we went to the drawing board and decided how we want to make it function.
FBC has just past four years of being in operation and it has grown so much. Meetings are always the last Thursday of every other month at 3:00 p.m. We’re partnered with Swarovski Crystallized (our venue partner), with Vogue.com (our media partner) and we’ve just partnered with MyWardrobe so they dress Alison and I for events. We also just launched FBC TV last year, so we film all of our meetings.
Our next meeting is on September 30th we’re having Laura Bailey; she’ll be interesting because we’ve never had a model and never had someone involved in the ethical fashion industry – she’s also a journalist and entrepreneur.
Dolly Jones (left) interviewing Laura Bailey (right) during the September meeting of FBC. Click here to read FBC’s blog about this interview.
5. What are the future plans for FBC?
We always found it quite fascinating to have our own venue instead of nesting in another location, but we’ll see because that’s a big under taking – it’ll need financing and investors. We’re going to keep working with Swarovski and keep bringing in amazing speakers.
Image #1: photograph by Venetia van Hoorn Alkema
Image #2: from Fashion Business Club Blog photographed by Sam Atkinson