Interview: Leslie Gallin, Vice-President of Footwear, Advanstar Fashion Group
It’s relatively an easy process for us to go into a store and choose a pair of shoes to buy. What doesn’t go through our minds is the why and how it arrives to its final destination in-store; how a designer or brand is able to negotiate getting their products into stores and boutiques nation-wide. The footwear industry doesn’t just include fashionable heels but also encompasses athletic shoes, work boots, children's footwear and more.
One of the many ways for brands to get noticed and strike business deals is through exhibiting their wares at tradeshows. Currently, one of the top tradeshows is taking place in Las Vegas, Nevada called, FN PLATFORM.
Under the direction of Leslie Gallin, Vice-President of Footwear for Advanstar's Fashion Group, FN PLATFORM showcases “the most comprehensive assortment of footwear brands at any tradeshow in North America. Featuring over 1,500 new and emerging labels...” Simply put, this is one of the industry’s most recognized and must-attend events which bring together top retailers, brands and decisions-makers under one roof.
I had the fortunate opportunity to conduct an interview with Gallin who graciously took time out of her busy schedule during FN PLATFORM to answer a few questions about this tradeshow, her experiences and the footwear industry.
Leslie Gallin, Vice-President of Footwear for Advanstar's Fashion Group
What drew you to the business of fashion and retail, and in particular footwear?
LG: The people. They are the soles of the earth and some of the nicest people you'll ever meet. As an industry, they actually like each other and look forward to getting together, working and playing hard.
Trade shows aren’t normally visited by the everyday consumer, can you tell me three things someone would find interesting about FN PLATFORM?
LG: If the consumer was allowed to attend they would be wowed... the array of shoes and brands they could see would be reminiscent to Willy Wonka’s chocolate factory for those who love footwear.
What are some of the most memorable shoes you’ve seen at FN PLATFORM?
LG: Julian Hakes – futuristic... and Luciano Padovan... they are works of art.
Image above: Julian Hakes’ Mojito shoes, the only ones in the world with hand applied Swarovski crystals, the white heel was especially designed for recording artist, Nicki Minaj
Footwear has always been an important segment within the retail industry, but in the past few years there’s been a turning point for increased consumer demand for more high-end designer-focused brands. When did you start to notice this change in consumer mood?
LG: Ever since jeans became an acceptable wardrobe staple for all business and social events... shoes came out from under the covers. A new pair of shoes makes anyone feel special.
You’ve developed a list of your top five footwear trends at FN PLATFORM for fall/winter 2012-2013. What factors help you decide on the hottest trends we’ll see in the stores and on the shelves?
LG: There are so many different factors that play into deciding trends; culture, the economy, etc. Trend time cycles are constantly evolving and translated through different areas of design whether it is home, accessories, apparel or automobiles.
Leslie Gallin's top five footwear trends for the fall/winter 2012-2013 season:
1. Reptile Skins
2. Mixed Materials
3. Buckles
4. Electric Hues
5. Tailored Styles
What are your criteria for a well constructed and well designed shoe?
LG: A well-constructed shoe has the biggest impact on how long the shoe will last and ultimately, how much it will cost. Generally speaking, the materials used needs to be resilient and accommodate your foot while walking. As far as design, it has to do with merging innovation with practicality. Finding new ways to style the foot, just like with apparel.
What are some up-and-coming footwear brands we should keep an eye on?
LG: Ah, there are so many good new brands up and coming... have a look at Zoe Kratzman and Jorge Bischoff.
Image above: Zoe Kratzman, spring/summer 2011.
Image #1 courtesy of FN PLATFORM. Image #2 from Julian Hakes. Image gallery #3 from Zoe Kratzman



