From A to Z: thoughts on Amazon.com buying Zappos.com
I’ve been a bit remiss on my blog postings on the retail industry but when summer time is full of fashion news and events can you blame a girl. So I wanted to finally share my thoughts on one of the biggest retail news to hit the web within the past two weeks – Amazon.com buying Zappos.com.
The joining of these companies has come as a surprise to all and never have I seen so many positive reactions from analysts and news media concerning this union. It is being touted as “A match made in heaven” (Marshal Cohen, chief industry analyst at Port Washington) using the financial strengths and inventiveness of Amazon combined with the unique business culture and superior customer service of Zappos.
For retailers, those online and those who are not, Amazon’s acquisition of Zappos signifies three things:
- Online retail creates more opportunities for growth and invention
- Long term goals are important to planning for success
- Excellent customer service is the core of creating success and loyalty
You’ll see in the accompanying YouTube video Jeff Bezos, founder and chief executive officer of Amazon.com talks about the Things I Know sharing his lessons leaned and the shared excitement of coming together with Zappos.
I hope this merger also opens new doors for online shopping for Canadians such as the access to more international products and the removal of shipping restrictions across the border. The day I can get a subscription of L’Officiel delivered to my door will be an extremely good one (le sigh).
N.B.: additional reading on this topic can be found on PCWorld.com, Mashable.com or Reuters.
(Video from YouTube)
