During LG Fashion Week’s spring/summer 2012 runway shows, there’s been a campaign leading up to and during the event that was started by the team at FLARE Magazine called, “Wear Canada.”

The idea behind Wear Canada is that the publication’s team searches “for the most stylish Canucks wearing home grown labels” during fashion week and features them on their website.

FLARE’s efforts to highlight Canadian brands have created a movement among fashion week attendees, to make a more concerted effort to wear and show off home grown labels in their wardrobe with pride. Therefore, I’ve been inspired by the Wear Canada movement to feature Vancouver-based and internationally renowned footwear company, Fluevog Shoes in today’s Shoe of the Moment blog entry.

Shoe specifications:

• Outer, leather
• Colours, olive and black
• Heel height, 12 cm heel with 2.6 cm platform

Why I chose this shoe: the olive dyed leather and gold hardware used on the Conviction boots are two features that instantly caught my attention. The dry and chalky leather finish on the boots has a refined yet rough-hewn military edge to them. Wood bolted onto the soles of the shoes also adds to the worn look and injects an earthy feeling into the overall design.