For the fall/winter 2010 season many designers are opting to focus more on the clothes when showing their collections; Erdem and Mark Fast, just to name a few. There is less emphasis to create an elaborate backdrop to present new designs and this season Louis Vuitton took part in this movement holding its latest collection in a sun-filled atrium with a lone water fountain as its central feature.

In an interview with Hilary Alexander of the Telegraph UK, Marc Jacobs was adamant on casting models that represent a variety of looks and body types, particularly with curves such as Lara Stone and supermodel Elle Macpherson for Louis Vuitton’s fall/winter 2010 collection; it was a breath of fresh air seeing real women on the catwalk.

Marc Jacobs’ designs for Louis Vuitton this season is beautifully classic and lady-like in every single way; from the pulled back hair and clean make-up on the models, to the footwear, plethora of A-line skirts and fabric choices for the clothing. The collection gears itself toward the adult woman with sensibilities, life experiences and sophistication.

Pictures courtesy of Louis Vuitton