Following up on my previous blog entry The house is falling, reports from the news media say Christian Lacroix may be saved from bankruptcy. Investment group, Bernard Krief Consulting is planning to make an offer as early as Monday to Lacroix and if all goes well fashion lovers around the globe will jump and shout for joy at this eleventh hour announcement…. But wait what’s the catch?

Louis Petiet, the president of Bernard Krief Consulting says he hopes to “Multiply Lacroix's sales by five, bringing them from 30 million euros ($43 million) in 2008 to 150 million euros ($213 million) over the next five years” (Laurent Lemel, Associated Press). This will prove challenging since Lacroix has failed to create any revenue within the house’s 22-year history – and you wonder why he declared bankruptcy.

It’ll be interesting to see what changes will take place within the fashion house once the deal with Bernard Krief Consulting is finalized. There’s no doubt Lacroix will be under high expectations to succeed after being saved from bankruptcy, and he’ll have to make compromises in order to appease his new investors and to maintain his work. A strong arm and sound business advice may be all he needs to succeed. However, any business advice Lacroix receives now has got to be better than before.

(Image from Vogue UK) vrytuxh6d4