When I hear the name Victorinox Swiss Army I envision its trademark cross and shield logo along with iconic Swiss army knives and watches. Yet, it wasn’t until several years ago (mainly through a now ex-boyfriend) that I became more familiar with the company’s venture into lifestyle products, such as clothing and fragrances.

Victorinox Swiss Army is launching a new men's fragrance called, Victorinox Swiss Unlimited, in June at select Bay locations in Toronto, Montreal and Vancouver. The fragrance blends ingredients from the mountainous regions of Switzerland, such as genepi, absinth and silver fir, giving it a fresh scent with woody base notes.

The fragrance comes in a streamlined glass bottle enclosed in a red rubber sheath. For those adventurous types, Victorinox Swiss Army created a “U-Fill Tool,” a refillable mini-bottle for traveling.

The Victorinox Swiss Unlimited collection includes:

• Eau de Toilette, spray: 75 ml glass bottle with removable rubber sheath, $90.00
• Eau de Toilette, spray refill: 75 ml glass bottle, $70.00
• Eau de Toilette, spray: 30 ml glass bottle with removable rubber sheath, $70.00
•  Shower Gel Hair & Body: 200 ml, $30.00
•  Deodorant stick: 75 grams, $23.00

Images courtesy of Victorinox Swiss Army