Lundström fall/winter 2011 collection

Since Eleventh Floor Apparel Ltd. took over the Lundström brand in 2009 they’ve made sure to carefully craft and build on the origins of its founder, Linda Lundström, by targeting women who look for mature elegance in their clothing.

Design inspiration: no description provided.

What I liked: the show’s opening packed a strong punch beginning with six models wearing black and ivory who paraded down the catwalk like an infantry of soldiers. This was followed by unexpected and impressive runway choreography as these models showed off variations of the faux Mongolian lamb vests with wool knit collars that they wore. Lundström’s fall/winter 2011 collection is very polished, targeting sophisticated women with a taste for clean silhouettes, staple wardrobe pieces and luxurious fur in various colours and compositions.

What I disliked: the latter half of the Lundström runway show focused on the little black dress. Although rich textiles such as silk and tulle were used in these pieces it proved to be a little too prom-like in comparison to the mature and colourful use of fur and outwear in the remainder of the collection.

Footwear: I had the opportunity to quickly stick my head backstage pre-show to snap a few images of the shoes; Lundström’s footwear provider for the evening was Town Shoes. Nude and black coloured ankle boots and stiletto heels in leather were worn in the runway show. The use of these similar styles of shoes, again, shows consistency in the runway presentation but lacked in variety.

Images courtesy of Lundström. Photos taken by George Pimentel