Joe Fresh is always a hotly anticipated runway show at LG Fashion Week, not only because of its powerhouse backing as a subsidiary of Loblaw Companies Limited, but of the ever affordable and chic wears they produce season-after-season, and the increasing availability of its runway pieces to the everyday consumer.

What I liked: bright colours balanced with fresh whites woven throughout the collection; as seen in several white tuxedo shirts with bright collars such as orange and yellow, as well as a white and yellow sleeveless top with matching skirt. The long maxi skirts were my favourite pieces of all.

What I disliked: unanimously, the audience and fashion reviews were not fond of two pleat shift-style dresses in yellow and blue. The silhouettes were boxy, lacked shape and out-of-place in a collection that is inspired by 60s holiday-chic.

Footwear: the footwear in Joe Fresh’s collection emphasized lower heels. Models wore white kitten heel shoes and the men also wore white dress shoes fashioned with bright soles – inspired by Jil Sander’s ss2011 collection.

Images from Fashion Design Council of Canada (FDCC)