A few days ago I tweeted about a blog entry published by Samantha Murphy of The Y's Choice regarding a Sephora ZoomShop kiosk where travellers can purchase their favourite Sephora products on the go. I am utterly fascinated with this idea and felt compelled to share this with you.

Developed by ZoomSystems, these kiosks us touch screen technology and provide step-by-step video instructions walking customers through the shopping process. Here, customers can purchase their favourite Sephora products such as Bare Escentuals, Smashbox, NARS and fragrances from Juicy Couture and Dior thus creating a “mini beauty paradise that makes it easier for local Sephora fanatics to find their favourite products and brands close to home.”

The Sephora ZoomShop was initially tested in several U.S. airport terminals such as Las Vegas and San Francisco, and also in 20 J.C. Penney stores.