Fashion in the News is a collection of articles and blog posts found online that catches my attention, and is in my humble opinion worth reading. Enjoy!

Alexander McQueen fashion label to continue (BBC) – An announcement by French luxury group, PPR (Pinault-Printemps-Redoute) confirming they will continue Lee Alexander McQueen's label which currently has 11 boutiques and employs 180 people worldwide.

CEO Talk | Robert Duffy, President, Marc Jacobs International (Business of Fashion) – President of Marc Jacobs International, Robert Duffy, answers questions about his foray into the realm of social media; using Twitter to communicate the development and lead up to the presentation of Marc Jacobs’ fall 2010 collection during New York Fashion Week and the lesson learned about tweeting.

Why London matters (The National) – Article discusses the renaissance of London Fashion Week with the emergence of a new crop of designers, the restructuring of the British Fashion Council (BFC) and it being the first fashion capital to stream live catwalk shows online.

Fashion's Online Numbers Game: Faking an Audience (Signature 9) – An insightful article by YM Ousley which talks about online measurement of fashion websites and blogs, as well as the inflation of audience numbers.

Who Sits Where at Fashion Week and Why (Vanityfair.com) – Ever wonder who sits in which seat during fashion week and how organizers keep track of the hundreds/thousands of invites? Vanity Fair takes you behind the technological innovations during New York Fashion Week.

Fashion's New Fever: Bloggers in Spotlight As They Aim for Fame (WWD) – WWD takes a look at the shifting attention by designers from celebrities and onto fashion bloggers. Tavi Gevinson of Style Rookie is heavily mentioned throughout the article. Blogger relations/outreach by companies and events focusing on the fashion blogging community, such as the Chictopia and Independent Fashion Bloggers conferences are referenced.

Social Media: The New Front Row of Fashion (WWD) – Designers are embracing social media and are streaming their shows live online. Founder and Chief Executive Officer of CreateThe Group, James Gardner, attributes it to two things, lower “cost of streaming ... And consumers’ appetite seems unquenchable for fashion.”

One of my favourite collections by Alexander McQueen:

Video from Fashion Television on YouTube