On Saturday, Socially Connected brought together an array of digitally savvy urbanites to bridge the gap between the online and offline worlds, and to provide a space for networking and sharing.

Hosted by Logiq and Lava (a.k.a: Ad Girl), artists such as Choclair, G-Vine, Ms. Paige, Zoi and the Duchess  performed songs and spit lyrical rhymes showing passion for their craft, as well as the abundance of musical talent Toronto has to offer.

There were two impactful moments of the evening. The first was Logiq’s impassioned speech about Haiti, his home country. To do their part in the relief effort, Socially Connected donated 100 per cent of the proceeds to Yele Haiti, Wyclef Jean’s non-profit organization. Also, Logiq will be travelling home at the end of the month to help in the Haitian humanitarian efforts.

The second was a spoken word performance by Relevant who blew me away with his ability to delve into the nuisances of social media and how tools, such as Facebook and Twitter are being used to measure popularity and creep people’s profile page.

Pictures taken by Kimberly and Marcel Dee