Africa is one of the many countries which are on my list of places to see and visit. Though I haven’t reached there yet I was, however, momentarily transported across the Atlantic Ocean to the continent while attending JUMA’s spring 2011 presentation.

For their latest collection the creators of JUMA, Jamil and Alia Juma, are inspired by the countries of Kenya and Zaire. They incorporate the untamed landscape and wildlife of these places into their collection through a multitude of prints designed on clothing such as dresses, jumpers and shirts.

As you take a closer look, each piece is its own pictorial collage telling a story about these countries. A flock of flamingos standing in a watering hole, tree branches extending its arms into the hot sun and zebra stripes acting as protective camouflage from predators – all are subtly woven into each piece retaining the label’s signature look of androgyny, progressive and understated designs.

For me, it is JUMA’s silk scarves which are the highlight pieces. During the debut of the collection, they were hung from the ceiling swaying effortlessly above everyone’s heads. The colours are vibrant and patterns complex, I was sorely tempted to reach up and take one home.