A parade of fleshy sights: Sonia Rykiel’s lingerie fashion show for H&M
In a display that rivals the annual Victoria Secret fashion show, Sonia Rykiel showed her lingerie collection for retailer H&M inside The Grand Palais in Paris, before an audience of 2,000 people and via live video stream.
For those of you who didn’t have the opportunity to watch the broadcast live here’s what you missed.
By the way, look out for the model clutching the horse’s reigns in the video; looks like she’s holding on for dear life.
The fashion show was quite the spectacle with parade floats outfitted with swings, chandeliers, beds and bad model dance moves. The lingerie suits the H&M brand and customer with a hint of practicality and French chic.
The collection will be available in 1,500 H&M stores worldwide on December 5th as well as in Rykiel’s stores.
Thoughts? Opinions?
