Jamaica is a country that is near and dear to my heart; my family hails from the island and I still have relatives who live there. I’ve visited the country several times and every time I step off the airplane I feel like I’ve returned home.
Recently I was brought down by the Jamaican Tourist Board to check out one of the country’s premiere fashion events, Collection MoDA. This is a week-long occasion comprising of three parts; a runway show, market and business seminars.
I’ve attended fashion events around the world but Collection MoDA is one of the most forward thinking ones I’ve experienced thus far, because they bring designers’ clothes directly from the runway to the consumer for purchase.
How? On the first day, audiences get to see each designers’ collections – Carlton Jones, Courtney Washington, Korto Momolu and Cesar Galindo – on the runway, which is key to seeing these wares in their optimum state; modeled, styled and glammed up. On day two, during the market portion of Collection MoDA, the audience from the night before can shop crafts by local artisans, as well as the collection of the designers who showed 24 hours earlier.
By meeting face-to-face, the interaction between consumer and designer is no longer a distant, third-party monetary transaction. The fashion buy becomes personal, creating a long-lasting relationship which yields a fashionable wardrobe for the consumer and, in turn, sales and a loyal customer for the designer.
Read more about these designers on 29Secrets.com.
Island sights and sounds
Of course, no trip to Jamaica is complete without seeing the sights and sounds of the country, particularly the beach. I was extremely lucky to spend the day at Goldeneye; once the home of world renowned author of the James Bond novels Ian Fleming, which now serves as a luxury boutique hotel run by business man and founder of Island Records Chris Blackwell.
Words cannot express how beautiful, tranquil and luxurious Goldeneye is. The staff, food, villas and the views are out of this world; the many pictures I took does not properly convey its magical setting. Needless to say another trip to actually stay at Goldeneye is at the top of my travel to-do list on my next visit to the land I love.