When it comes to Kanye West, let’s face it, there is a lot to say about the rapper/song writer/producer/director/entrepreneur. Did I miss anything out? However, when you add the title of fashion designer to his many endeavours things get extra heated and an unending flurry of thoughts come into mind.
Kanye’s latest creative collaboration involves German sport clothier Adidas; he and the company’s Adidas Originals line collaborated on a fall 2015 collection for men and women that was presented during New York Fashion Week. The collection was stripped down and raw, with heavy military influences that stuck to a monochromatic colour palette. There weren’t any unnecessary adornments on the clothing, such as studs or spikes, but if your wardrobe was lacking in leotards and sheer bodysuits then you should stock up on this collection.
Besides this much talked about clothing collaboration and the star-studded crowd who was in attendance to bear witness – yes Anna Wintour, Jay Z, Rihanna, Kim and North were all there – the YEEZY Boost (aka: Kanye’s sneaker for the collection) outshone them all. I’ve waited a few days to share my thoughts on the hyped up YEEZY Boost, because sometimes you need time for certain footwear to marinate before critiquing it.
When I first saw the sneaker it was on said rapper’s feet and my first reaction wasn’t good. I thought “What the hell are these grey sack things?!” Look closely and you’ll see there’s a lot going on with this shoe; there’s a side zipper, which allows for easy on and off wear, Velcro fastenings on the side and vamp, plus it laces up and you can create a drawstring effect around the ankles. Yikes!
However, when you look at the off-figure pictures of the YEEZY Boost it doesn’t look that bad, but then again lighting, product staging and Photoshop can have that effect on inanimate objects. Love it or hate it the most important take away from this is, once again, Mr. West has got us all talking about him.
Nine thousand pairs of the YEEZY Boost were made available last week through Adidas’ new sneaker reservation app; more shoes will be released at a later date, which I sure will sell out at break neck speed thank to its hype, limited availability and association with the rapper/fashion designer. The cost to own a pair of these grey kicks is $350 USD.
Images from Adidas