The last few years there has been a change in fashion; affordable clothing is the in-thing and when you pair it with a philosophy that’s stylishly chic you have a winning combination. Retailers such as H&M, Zara and Target are prime examples of this, particularly when they collaborate with designers like Matthew Williamson and Rodarte.
Bonnie Brooks, president and CEO of the Bay, took notice of this increasing demand from shoppers and approached Saul Mimran to commission a new clothing line called, Moon which is sold exclusively at the Bay.
You know the old saying, “If it ain’t broke, don’t fix it”? Well the Mimran Group has the formula down pact when it comes to designing and producing stylish clothing at moderate prices. Saul and his younger brother, Joseph, entered the retail space back in the 1980s with Club Monaco. Afterward, Joseph moved on to be the Creative Director of Joe Fresh Style at Loblaws Co. and Saul, president of the Mimran Group Inc. whose company already makes home decor products for the Bay and its sister company Zellers.
On Thursday, the Bay and Mimran Group jointly launched Moon, presenting the clothing line to guests as a fashion installation accompanied by a private show by DJs, the Misshapes with special guest Leigh Lezark (model, muse and also a member of the DJ group).
Moon presents itself as a business basics line that career women will get a lot of wear out of with prices ranging from $30 to $99. The fall/winter 2010 collection consists of an array of separates which you can mix and match: black dress pants, a classic white shirt, turtle neck sweaters and suits. The colour scheme is black, grey and white pieces with small injections of colour (purple and silver). Items from the collection which stood out were a silver sequin bolero style jacket and a purple and lace dress.